Effective Date: 05/01/2025
Last Updated: 05/01/2025
At Signature Runway (“we”, “our”, “us”), your privacy matters to us. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit or purchase from www.signaturerunway.com.
1. Information We Collect
We collect the following types of information:
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Personal Information: Name, shipping/billing address, email, phone number.
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Payment Information: Payment method details (processed securely through third-party providers).
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Order Information: Products ordered, preferences, and purchase history.
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Device & Usage Information: IP address, browser, device type, referral source, pages visited, time spent.
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Marketing & Communications Data: Your preferences in receiving marketing from us.
2. How We Use Your Information
We use your data to:
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Fulfill and manage your orders.
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Send order confirmations and shipping updates.
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Provide customer service and support.
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Improve our website and user experience.
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Detect and prevent fraud or abuse.
Marketing Purposes:
We may use your information for:
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Email marketing (with your consent).
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Personalized ads and retargeting on platforms like Facebook, Instagram, and Google Ads.
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Creating lookalike audiences to find others like you.
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Tracking the effectiveness of our advertising.
You can opt out of marketing communications anytime by clicking “unsubscribe” in emails or contacting us at support@signaturerunway.com.
3. Sharing Your Information
We never sell your personal data. We only share it with:
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Service providers (payment processors, shipping couriers, analytics tools, email platforms).
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Advertising platforms (like Meta/Facebook, Google, Klaviyo) to deliver personalized ads.
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Legal authorities, if required by law.
These third parties are obligated to protect your data and only use it to provide services to us.
4. Cookies & Tracking Technologies
We use cookies, pixels, and other tracking technologies to:
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Remember your preferences and cart.
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Analyze site performance and behavior.
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Serve you relevant ads across the web (remarketing).
You may disable cookies in your browser, but note that this could affect website functionality.
5. Your Rights (for California Residents – CCPA)
If you live in California, you have the right to:
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Know what personal information we collect and how we use it.
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Request access or deletion of your data.
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Opt out of the use of your data for targeted advertising (we provide opt-out tools and respect “Do Not Track” where applicable).
To make a request, email support@signaturerunway.com.
6. How We Protect Your Data
We use industry-standard encryption, firewalls, and access controls to protect your personal information. While no system is 100% secure, we are committed to keeping your data safe.
7. Retention
We retain your data for as long as necessary to fulfill orders, comply with legal obligations, and run our business efficiently.
8. Children’s Privacy
Our site is not intended for children under 13. We do not knowingly collect personal data from minors.
9. Updates to This Policy
We may update this Privacy Policy occasionally. If changes are made, we will update the “Last Updated” date above and notify you as required by law.
10. Contact Us
Questions? Reach out anytime.
Signature Runway
📧 Email: support@signaturerunway.com
🌐 Website: www.signaturerunway.com
